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Ian Abston & Rayna Andrews

About Ian Abston & Rayna Andrews

Milwaukee’s Ian Abston and Rayna Andrews join the GoGedders for a discussion on millennials in the workplace, marketing to millennials, the effect of social media on millennials and more!

Topics Covered
  • How to recruit & retain millennials in the workplace
  • What can brands to do to market towards millennials
  • Why family life is getting pushed back
  • Why urbanization
  • What cities can do to become more attractive to millennials
  • Why mental health is at an all time low among this generation & what we can do about it
  • The impact social media has had on this generation

Ian Abston

Ian was founder and president of the Midwest’s largest young professional organization, Newaukee. In 2016, he stepped down as president and now serves the Milwaukee and surrounding Midwest regions through consultation to large corporate clientele on attraction, engagement and retention of their millennial workforce, along with helping directing and lead a multitude of initiatives throughout Wisconsin related to civic development and community engagement. Ian also currently operates the Hoan Group out of Milwaukee, recently spoke at TEDx Fargo and was named to the Milwaukee Business Journal’s 40 Under 40 class of 2013.

Rayna Andrews

Rayna Andrews is a dynamic humanitarian with her life’s work rooted in service. Her core values and engagement interests focus on addressing the security of children and families, education equality, and civil rights. She is most enthused about her role as the current President of the Rotary Club of Mequon-Milwaukee Afterhours and as the Founding Board Chair of Milwaukee Excellence Charter School. Under Rayna’s tenure as local Rotary President her service platform will empathically address access to global fresh water and youth empowerment.
Rayna was most recently named to the Milwaukee Business Journal’s 40 Under 40 class of 2016. The award recognizes 40 individuals who were nominated by their peers as the most influential leaders under the age of 40. Rayna also received the United Way of Greater Milwaukee and Waukesha Counties Philanthropic 5 Award, which honors and recognizes five distinct community members for their consistent inkind and monetary contributions to society.