Entrepreneur Lizzi Weasler, owner of Lizzibeth, joins the GoGedders to discuss starting a business in Milwaukee and how she won locally using social media, influencer and event marketing.
Like many young entrepreneurs, her story is one of persistence and drive. Weasler graduated from Marquette University with a degree in civil engineering but soon realized that computer-driven office life just wasn’t for her. Her creative interests took her to New York City, where she balanced three fashion-related jobs, but she was left uninspired. She relocated to Chicago four months later and took a job in finance and risk management. “It was still me furthering other people’s goals and working for someone else’s aspirations, which I didn’t really like,” says Weasler. She began creating a business plan, and in February 2013, Lizzibeth, LLC was born.
Weasler spent the next year and a half building a following and client base, juggling an e-commerce shop (shoplizzibeth.com), in-home shopping parties, and personal styling and shopping services. Then, on Oct. 19 of last year, she opened her namesake store at 550 E. Menomonee St. “It’s been a dream having an actual location,” laughs Weasler, who adds that lugging merchandise between in-home parties and pop-up shops was anything but glamorous.
And despite the company’s clear signs of growth, Lizzibeth, LLC is still a one-woman-run business, employing the occasional intern or two. Weasler handles all aspects of the business, from marketing and finance to buying and event management, but for her, the rewards always outweigh the challenges. “Seeing something you built yourself actually succeed and watching other people enjoy it as much as you do is just incredible,” she says.
Source: M Magazine